For many companies, hiring National Equipment is far more cost-effective than building a U.S. leadership team from scratch.
National Equipment helps industrial businesses solve operational problems using executive-level experience gained from decades of leading organizations—not consulting from the sidelines.
National Equipment is different. We don't arrive with a slide deck — we arrive with decades of experience building companies, leading teams, negotiating with OEMs, integrating acquisitions, and creating profitable growth.
We aren't here to be an outside voice. We're here to become an extension of your leadership team.
Most consultants provide advice. Unlike them, National Equipment has real hands-on experience. Our team has actually:
- Chris Rice, Founder
Start with a structured site visit and stakeholder interviews. Understand the dealer's current product lines, customer base, geographic market, sales volume, and pain points. Ask about their biggest operational frustrations and growth goals. This sets the baseline for everything that follows.
Observe day-to-day operations — how they handle inventory, service/parts, quoting, and customer follow-up. Compare what they're doing against industry best practices and benchmark metrics (turn rates, service margins, demo inventory, etc.). Identify the gaps between where they are and where they need to be.
Translate the gap analysis into a clear, actionable roadmap. Rank initiatives by impact and ease of implementation — quick wins (30–60 days) vs. longer-term structural changes. This might cover sales process improvements, product line additions, technician training, service department efficiency, or facility layout.
Work alongside the dealer to execute the plan — not just hand them a report. Set measurable KPIs (revenue per tech, parts-to-labor ratio, close rate, etc.), establish a check-in cadence, and adjust the plan as real-world results come in.
At 90–180 days out, do a formal review against the baseline metrics from Step 1. Identify what worked, what didn't, and build a longer-term strategic plan — whether that's expansion, succession planning, manufacturer relationship development, or market share growth.
Improve operational EBITDA Build scalable sales organizations Seamlessly expand into new markets Increase cashflow and profitability
Best for getting new businesses off the ground and making profit. Our hands-on experience gives us valuable insights to key metrics that your company might be missing.
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National Equipment delivers more than guidance. We provide hands-on leadership and proven strategies that help businesses expand, optimize operations, and scale with confidence across North America.
